Attention spans are getting shorter: An opportunity for short film creators?
In today’s fast-paced world, attention spans are shrinking. Studies show that the average human attention span has dropped from around 12 seconds in 2000 to just 8.25 seconds in recent years.
This decline is often linked to the rise of platforms like TikTok, YouTube Shorts, and Instagram, which serve up endless streams of short, (mostly) engaging videos.
Put simply, these platforms have changed how we consume content, favouring quick, digestible clips over longer formats.
Now, for bigwig Hollywood producers making traditional movies and TV shows, it’s gonna be a real challenge to keep audiences engaged for extended periods. Indeed, Hollywood is already feeling the sting of this, if the declining cinema ticket sales and low viewing figures for mainstream media programmes are anything to go by…
But seeing as you’re over here in the trenches with me, I’m guessing you’re not one of those Hollywood dinosaurs. So I’m here to tell you that this drop in attention span could actually be an exciting opportunity for you as a short film creator.
With audiences craving concise content, short films are perfectly positioned to capture attention. They can deliver powerful stories in minutes, making them ideal for today’s viewers.
Love ’em or hate ’em, platforms like TikTok and YouTube offer creators a real chance to showcase their work to vast audiences without the need for big budgets or extensive resources. They actively push short videos in search, and even make it possible to earn money from them.
Now’s the time to get in on this craze of short-form content. Those video platforms aren’t just for dance challenges and memes; they’re becoming serious avenues for filmmakers to showcase their talent. These platforms have massive user bases, with TikTok alone boasting over 700 million active users worldwide.
This means your short films have the potential to reach a global audience without the traditional gatekeepers of the film industry.
Convinced yet? Man, I hope so! If you wanna learn how to create short, 3D animations cheaply and quickly, check out our post below:
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